SUBSCRIBE TO US www.1kindphotography.com Facebook – http Twitter – twitter.com The Big Idea Every camera strap and sling on the market comes with tradeoffs. Regular neck straps are convenient and secure, but aren’t comfortable all day. Slings are comfortable and fast, but sacrifice stability which can result in your camera bouncing about. As we watched photographers use straps and slings—including our own—we wondered if we could reset the balance of stability and comfort by introducing flexibility and versatility into the equation. We went to the drawing board with one goal: Make a camera strap that lets you easily change how you carry your camera on-the-fly. Make one that allows you to snug your camera against your back so that you can move actively without it bouncing about, then easily transition to letting it comfortably rest at your side, ready to slide up to your eye in an instant. A strap that you can hang around your neck for a couple of minutes while you change lenses and which can hug your camera to your chest while sitting down. And to do all that while using proven connections that are compatible with tripod quick release plates. The result is Cinch. It’s like no other strap out there. Comfort Cinch features is a soft, stretchy and strong neoprene shoulder pad. Our unique CZZ (Center ZigZag) construction allows Cinch to conform to any curve and distribute weight. Other shoulder pads attain comfort by being curved around a specific portion of your body; Cinch’s …